Stake has officially been named the “executive online casino and sports betting partner” of the X Games League (XGL), ahead of the launch of the action sports team league.
“As the the sports league said in its announcement.
With this new partnership set in stone, all four XGL global events each year, including the Winter X Games in Aspen, will be streamed live on Kick. The streaming platform has the same co-founders as the Stake betting companyhence the link in this arrangement.
As for the betting experience, real-time odds will be provided by Alt Sports Data, and these will be featured during broadcasts. The data company also offers these services to other sportsbooks and sports leagues, including having teams up with Formula 1 in 2025 to provide them with betting data.
Stake and Kick will lead the X Games broadcast and digital experience
Stake and Kick will also serve as the exclusive venue for the betting and live streaming experience of the Summer and Winter XGL Drafts. In addition to this, a new Athlete Ambassador Fund will be created to support X Games athletes with creative, exclusive, and co-branded content for the community.
Speaking about the new signing, X Games Chief Revenue Officer Cherie Cohen said: “Partnering with Stake is a monumental step in building the next generation of X Games. We are officially open for gaming and betting, giving our fans the adrenaline-fueled engagement they crave.
“This isn’t just a sponsorship; it’s a strategic alignment that strengthens our business as we expand the X Games League globally. With the data expertise of Alt Sports Data and the reach of Stake, we’re ready to redefine the fan experience starting right here in Aspen.”
The start of the partnership will be marked by X Games Aspen, which will take place January 23-25, 2026, followed by the Summer XGL Draft in March. The league also says Stake and Kick will remain at the forefront of the broadcast and digital experience even as it continues its global expansion.
Featured image: via X games
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