A recent pitch on Shark Aquarium India turned into one of the hottest moments of Season 5, with all five Sharks fighting to land a deal with a promising healthcare startup, Cosmo. Tension reached a boiling point, culminating in two Sharks being thrown out on stage by the entrepreneurs themselves.
Cosmo, a healthcare app designed for residents of gated communities, was introduced by its three co-founders: Dr Shivansh Bhalla, Atul Jain and Himanshu Mewara. The app offers multiple healthcare services on a single platform, allowing users to call an ambulance, consult with doctors and nurses, order lab tests, and even get medications, all through a single app. The business model targets Resident Welfare Associations (RWAs), with families paying between Rs 99 and Rs 299 to access the services.
In his pitch, Shivansh said Cosmo was already operational in Ludhiana and Hyderabad, with plans to expand to more cities. The app is particularly useful in emergencies, with a unique feature that allows residents to send alerts to neighbors, emergency contacts, nurses stationed in the society and ambulances on the premises at the touch of a button. This feature aims to ensure faster access to medical care, particularly for people living alone.
The founders were looking for Rs 1 crore for 4% stake in the company. After hearing the pitch, the Sharks were clearly impressed. Kunal Bahl, Anupam Mittal, Kanika Tekriwal, Aman Gupta and Mohit Jain have all expressed interest in investing. But what followed was a dramatic showdown between the Sharks, complete with taunts, threats and scathing retorts.
Kanika raised concerns about competition, citing companies like BlinkIt that have entered the ambulance service business and have much deeper pockets. In response, the founders highlighted their strength in offering a full range of healthcare services under one roof. They also clarified that they do not take commissions from hospitals, a point which earned them praise from Anupam Mittal. Their revenues come instead from partnerships with pharmacies and pathology laboratories.
The offers came in fast and furious. Anupam and Kanika jointly offered Rs 1 crore for 10% equity. Aman and Mohit made the same offer, while Kunal Bahl also fulfilled the conditions. The founders, however, expressed a clear preference for Anupam, Kanika and Kunal.
Supporting the idea, Kunal said, “It’s not just an app, it sells ‘peace of mind’. At Rs 99, it’s a great value proposition.
However, things quickly took a dramatic turn. Anupam, clearly eager to close the deal, issued a stern warning to the founders: “If you don’t accept the deal this minute, I will tear up my check.” At the same time, Aman weighed in on Kanika’s claim that he had industry connections, remarking: “Kab ke hain connections.”
As the dispute intensified, the founders asked for time to think. In a shocking twist, they rejected Aman and Mohit on stage, a decision that visibly upset Aman. The tension between the Sharks had escalated to the point where the entrepreneurs felt it was no longer just about money: it was about aligning with the Sharks who could actually support their vision.
The deal was finally finalized with Anupam, Kanika and Kunal, who agreed to invest Rs 1 crore in exchange for 9% stake in the company.
At the end of the segment, Aman Gupta, still visibly frustrated, laughed and said, “Tu Gurgaon mein ghus ke dikha.” When the founders thanked him for his offer, he responded curtly: “Shut up.”
This dramatic exchange on Shark Aquarium India not only highlighted the intense competition between the Sharks, but also showed how crucial it is for entrepreneurs to choose investors who align with their business vision. Cosmo’s founders walked away with more than just financial support: they found partners who could help propel their startup to new heights.
In a season already full of surprises, this ground will certainly be remembered for its fiery energy and the bold decisions made by both the Sharks and the entrepreneurs.
