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A cruise and travel group is moving full speed into the U.S. market, unveiling a $100 million headquarters in Miami as it expands its operations and bets big. on Florida’s economy.
MSC Group held a ribbon-cutting ceremony for its new North American cruise division headquarters in downtown Miami on Monday, reinforcing its long-term commitment to a business-friendly Florida.
MSC is a privately held global shipping and cruise giant headquartered in Switzerland and continuing to expand its presence in the United States. The $100 million investment alone will immediately relocate more than 400 employees, with an additional 1,500 jobs expected to be created over the next three years, according to an analysis by the Miami-Dade Beacon Council.
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The new 130,000 square foot office, occupying the entire seventh floor of Block 55 at Sawyer’s Walk, is expected to generate $300 million annually in direct and recurring economic impact for the county.
An MSC cruise leaves PortMiami as the sun sets in the west. (Getty Images)
“MSC Group’s decision to establish the headquarters of its North American cruise division in Miami reflects the city’s unrivaled position as a global gateway for commerce, travel and maritime commerce,” said recently elected Miami Mayor Eileen Higgins. said in a statement.
“The message is clear: we welcome global businesses, encourage offshoring and expansion,” she continued, “and foster an environment where innovation, collaboration and prosperity can thrive.”
A daytime view of MSC’s new Miami office shows its central downtown location near I-95.
The Miami headquarters will primarily oversee its main cruise line and luxury “Explora Journeys,” reporting more ships, more U.S. ports and more U.S. travelers. MSC would be the third largest cruise line in the world, with fastest growth in the United States.
Located just west of PortMiami, MSC joins other big names in the industry that call the “Cruise Capital of the World” home, including Carnival SocietyRoyal Caribbean Group and Norwegian Cruise Line.
The move builds on other recent MSC investments in the region, including the opening of what the company described as North America’s largest cruise terminal and the launch of “MSC World America” from Miami.
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MSC Group did not immediately respond to Fox News Digital’s request for comment, but Rubén Rodríguez, CEO of MSC Cruises USA, said in the press release: “Our new headquarters for the North American cruise division reflects the scale of our ambitions… By bringing together our teams under one roof, we are creating an environment that fosters collaboration, innovation and a common purpose as we continue to expand our footprint, deploy more ships, welcome more customers and strengthen our presence in American home ports.
Last year, PortMiami saw a record 8,564,225 passengers – an increase of more than 4% year over year – with a single-day record of more than 70,000 passengers on Nov. 30, according to port data. As PortMiami has experienced unprecedented growth, Port Canaveral also reported record activity as it became the world’s busiest cruise port, according to industry rankings, in 2025.
