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After talking about careers within the team’s facilities, the former General Manager of the New York Jets Mike Tannenbaum still wanted to be involved in the game.
Tannenbaum joined ESPN as a front office insider in 2019 after serving as manager of the Miami Dolphins. executive vice president of football operations.
The same year, he founded The 33rd Team, which provides in-depth analysis, expert opinions and reactions to the latest news from around the league.
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New York Jets general manager Mike Tannenbaum at Jets training camp at SUNY Cortland on July 27, 2012, in Cortland, New York. (Jeff Zelevansky/Getty Images / Getty Images)
Tannenbaum’s company has been used by NFL teams to find people to fill roles and design custom solutions to help the teams’ specific goals, and the 33rd team has taken the next step in its efforts.
The 33rd team announced Tuesday a Series B funding round with notable investors including Gary Vaynerchuk, Silver Falcon Capital (the family office of former NASCAR CEO Brian France) and John Low.
“Having iconic names and people like Gary Vee, it’s the ultimate form of validation, and we’re incredibly appreciative of them and all of our investors who support us,” Tannenbaum said in a recent interview with FOX Business. “It’s great to have their trust and everyone in the organization works hard to validate their trust.”
New York Jets head coach Rex Ryan, general manager Mike Tannenbaum and team owner Woody Johnson talk during Jets rookie minicamp May 4, 2012, in Florham Park, New Jersey. (Jeff Zelevansky/Getty Images)
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They also added some of the best minds in football to their draft board, including NFL alumnus Justin Pugh and former NFL head coach Matt Patricia.
Announcement highlights the 33rd Team’s shift from a media-focused organization to a cutting-edge organization football technology and analytics providerwith partnerships already in place with 10% of all NFL teams for the 2025-26 season, including Tannenbaum’s former Jets.
The 33rd Team combines decades of NFL front office expertise with an extensive industry network to rigorously identify, evaluate and select elite talent for today’s football organizations. It also uses Zenith, a next generation data and analytics platformto produce results.
New York Jets general manager Mike Tannenbaum attends the New York Jets’ AFC Championship pep rally in Times Square on January 21, 2010 in New York. (Mike Coppola/Getty Images/Getty Images)
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“We have worked hard to study differentiated data and technologies to serve the football ecosystem, and over the last two years we have been just looking, observing and researching the environment,” Tannenbaum said. “We thought this was a great opportunity to try to bring insights based on real player movements. We’re excited about what we’re building and we’re very encouraged by the early adoption as some teams have already used our product and purchased it.”
