iGaming technology provider, Bragg Gaming Group, has announcement a strategic partnership with Golden Whale Production that will serve as a step in building the Bragg AI Brain.
Under the agreement, Bragg will be able to leverage Golden Whale’s advanced machine learning and proprietary AI models, called Foundation, to help strengthen the predictive intelligence capabilities of the Bragg player account Management platform.
We are excited to announce a strategic partnership with Golden Whale Productions! This is a crucial step in our roadmap to becoming a fully-fledged player "AI first" business by 2027.
Learn more: https://t.co/Qe0KKReyAf$BRAGER #iGaming #AI pic.twitter.com/VqnNJTcrek
-Bragg Gaming (@Bragg_Gaming) January 6, 2026
In this announcement, Bragg made clear that it aims to become a fully AI-driven company by 2027, with the collaboration supporting its current strategic goals of using AI to drive cost savings and improve operational excellence.
What is the Bragg AI brain?
Executive Vice President of AI and Innovation at Bragg, Luka Pataky, developed what the company calls the Bragg AI Brain: “This partnership is a fundamental step in the development of what we call the Bragg AI Brain, a data-driven artificial intelligence engine designed to drive smarter decisions and smart products across the world. The Bragg ecosystem.”
The partnership aims to enable the company to enrich its “predictive intelligence layer” by enabling the automation of complex workflows, optimization of player incentives and delivery of hyper-personalized player experiences.
“The partnership with Golden Whale is a major step in our strategy to maximize the value of our player base,” said Matevž Mazij, CEO of Bragg.
“As we work to strengthen Bragg’s roots and ensure long-term business stability, this partnership allows us to further leverage technological efficiencies through greater proliferation of artificial intelligence. By powering the exploitation of AI-based technologies, we create cost reduction opportunities and drive greater improvements in our operating leverage, ensuring excellence across the business.”
The goal is also to obtain accurate forecasts on key metrics, including forecasting revenue potential at 30-day, 90-day, and one-year intervals. The system could also identify player departure probability windows at three days, seven days, 14 days and 30 days.
Featured image: via Bragg Group Facebook Post
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