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Costco quietly launched an exclusive new collaboration sneaker with Nike on Friday, in a surprising move that sent customers and the resale market into a frenzy.
The Nike SB Dunk Low x Kirkland Signature Exclusive has launched in select locations, Nike told FOX Business on Sunday. According to Everyday women’s clothingthe article was filed in New York, Oregon, California and Washington for $134.99.
In just three days, the product’s resale markup jumped to around 200% or more, with prices ranging from around $400 to $1,000 on third-party sites including StockX, eBay and GOAT.
The sneakers appear to take inspiration from Kirkland’s iconic sweatshirts, known for featuring the retailer’s in-house branding in black, gray and white selections.
Customers shop for clothes at a Costco store on July 13, 2021 in Novato, California. (Justin Sullivan/Getty Images/Getty Images)
The sneakers, adorned with several Kirkland emblems, come in a gray colorway with an exterior that resembles a sweatshirt and an interior lining that mimics the pilling texture a sweater develops after repeated wear.
Kirkland’s logo appears on both the lateral heel and inner tongue, with the tongue tag reading “Nike Skateboarding Dunk Low Pro.”
COSTCO’S LESSER KNOWN MEMBERSHIP BENEFITS, EXPLAINED
People visit the Nike store on 5th Avenue during the holiday season in New York, the United States, December 9, 2022. (Eduardo Munoz/Reuters / Reuters Photos)
On the reverse side of the tongue is a label that mimics the white price tag sheets the retailer uses in-store, reading “Kirkland Signature Skateboarding Shore” for $135.00.
While the sneaker costs $134.99, Costco is known to integrate subtle meanings into its pricing. The “.99” in $134.99 generally denotes a regular priced item, while the “.00” in $135.00 could indicate that the product is out of stock.
| Teleprinter | Security | Last | Change | Change % |
|---|---|---|---|---|
| COST | COSTCO GROSS CORP. | 940.25 | -12.64 |
-1.33% |
The shoe also comes with a removable hangtag designed to look like a Costco Executive membership card.
Costco membership and customer service counter at a store in Florida. (Lindsey Nicholson/UCG/Universal Images Group via Getty Images / Getty Images)
Additionally, the insole features a large Kirkland logo, while the reverse side features an image of Costco’s famous affordable hot dogs, with a price tag of $1.50.
| Teleprinter | Security | Last | Change | Change % |
|---|---|---|---|---|
| OF | NIKE INC. | 61.84 | -0.74 |
-1.18% |
On the StockX platform alone, 660 pairs of shoes were resold over the weekend, with the highest sale reaching $600.
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The sudden release comes after the collaboration leaked last year, which provided only limited details and left fans speculating about the design, pricing, and overall concept.
