Building a watch collection on a limited budget? Here’s where to start (2026)


You don’t need a four-digit Swiss movement for knowing what time it is – or looking good doing it. One of the most wonderful things about “economical” watches today (even if it’s kinder, or more appropriate, to say “affordable”), is that brands have learned to take design inspiration from luxury watches while discreetly mastering the fundamentals: reliable movements, well-thought-out materials and proportions that don’t scream “cheap”. Take a look at the Orient in WIRED’s selection below as a great example.

We could easily say that we are living in a golden age of affordable watchmaking (see our complete guide here for definitive proof), where, if you choose wisely, $350 or less can buy everything from a desirable dress watch, or a high-end collaboration, and even an extremely competent and classically chic diver. Pieces that will accompany you from the sunken wreck to the meeting table. And let’s not forget the retro look of digital watches of the moment, with the Shark Classic not only being one of our favorites here, but at $70, it’s also the most affordable.

Plus, if you decide to bring more than one (and who could blame you at these prices?), we’ve even picked out the perfect carrying case: Nanuk’s IP67 Waterproof and Dustproof NK-7 Resin $175 910 watch case (pictured above) with patented PowerClaw locking system, ideal for securing any watch collection, whether it’s a bargain or a big budget one.

Don’t forget to check out our other wearable blankets, including the Best Budget Watches Under $1,000, Best smartwatches, Best fitness trackersAnd Best smart rings.



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