It looks like ads from companies like Polymarket or Kalshi won’t be airing during the next Super Bowl. According to the NFL, the league placed prediction market ads in its “prohibited categories” for Super Bowl advertising on February 8.
As reported Sports at receptionprediction markets are now in the same category as tobacco, pornography, guns “and other controversial topics.”
Prediction markets have become a concern within the sports industry. This is something the NFL has pushed back on, even though other companies are using their name and license, I adopt it with pleasure.
In recent months, new information has been released regarding games that were allegedly thrown into the game. Although these mainly come from proposition bets, prediction markets are coming under increasing scrutiny.
NFL cracks down on Super Bowl prediction market ads amid betting scandals
Gambling adverts are not excluded, with a maximum of six airing this year. However, the NFL opposes prediction markets because it claims they do not have the same guarantees that traditional sports betting provides.
On Kalshi, the bet for the Super Bowl game is oddly titled as seen by ReadWrite. Rather than using one of the NFL’s trademarks, such as “Super Bowl”, “Seattle Seahawks” or “New England Patriots”, it was labeled “Pro Football Champion” in some cases.
The bet currently calls for the Seahawks, or simply “Seattle”, to win against “New England” to emerge victorious. The same goes for the NBA game, or “Pro Basketball Champion”.
Meanwhile, as a hockey league, the The NHL happily accepted prediction markets as part of the game world; It is fully licensed, complete with logos and registration marks.
Despite this, Kalshi currently has a volume of $153,624,734 for the game, meaning large cash winnings are expected. Polymarket has considerably larger volume, with an amount of $695,749,958. He also uses the same terminology on betting.
Featured Image: NFL via Wikicommons, David Morris
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