Last year, Deezer launched a AI detection tool which automatically flags fully AI-generated music for listeners and removes it from algorithmic and editorial recommendations.
The company announced Thursday that it is now making the tool available to other streaming platforms in an effort to help address the rise of AI and fraudulent streams, as well as promote transparency within the music industry and ensure human artists still get the recognition they deserve.
Alongside the move, Deezer reported that 85% of streams from entirely AI-generated tracks are deemed fraudulent. Notably, the service now receives 60,000 AI tracks per day, totaling 13.4 million AI-detected songs. By contrast, in June last year, fully AI-generated music accounted for 18% of daily uploads, surpassing 20,000 tracks.
Deezer claims its AI music detection tool can identify every AI-generated track from leading generative models like Suno and Udio. In addition to excluding AI-generated tracks from recommendations, Deezer’s tool demonetizes them and excludes them from the royalty pool, as the company aims to compensate musicians and songwriters fairly.
The tool’s accuracy is 99.8%, a company spokesperson told TechCrunch.
Alexis Lanternier, CEO of Deezer, says there is “great interest” in the tool and that several companies have “already carried out successful tests”. One such company is Sacem, the French management company that represents more than 300,000 music creators and publishers, including David Guetta and DJ Snake.
The company did not provide pricing information or reveal which other companies are interested in adopting the tool. A spokesperson told us the cost varies depending on the type of transaction.
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There are growing concerns that AI companies are using copyrighted material to train their models, as well as the methods used to manipulate streaming systems and commit fraud.
A music streaming fraud case occurred in 2024, when a North Carolina musician was charged by the Department of Justice (DOJ) with creating AI-generated songs and using bots to stream them billions of times, generating over $10 million in stolen streaming royalties. Additionally, AI groups like The velvet sunset have gained millions of streams.
Music camp recently got fed up with it and banned AI-generated music altogether, while Spotify has updated its policy to address the rise of AI tracks, clarifying when AI is used in music production, reducing spam, and explicitly stating that unauthorized voice clones are prohibited on the platform.
In contrast, major labels have resolved disputes with Suno and Udio, appearing to embrace AI-generated music. Last fall, Universal music group And Warner Music Group has made deals with these AI startups to license their music catalogs, ensuring that artists and songwriters are compensated when their work is used to train AI models.
In recent years, Deezer has taken significant steps to address concerns about AI-generated music. In 2024, it became the first music streaming platform to sign THE global declaration on AI trainingjoining actors Kate McKinnon, Kevin Bacon, Kit Harington, Rosie O’Donnell and other notable creators.
Hopefully, Deezer’s latest move to sell its detection tool will set a precedent for other music streaming platforms to take similar steps to defend human artists and combat fraud.
