Entain-owned brands Ladbrokes and Coral have launched a new horse racing betting feature, the Racing Bet Builder.
Sports betting giant Entain has launched its new Racing Bet Builderwhich launches with the Ladbrokes and Coral brands, both online and in betting shops in the UK and Ireland. Aimed at bringing horse racing to existing and new punters, Bet Builder allows customers to create their own personalized bets.
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Create your horse racing betting maker now!
-Ladbrokes (@Ladbrokes) January 24, 2026
Users will be able to combine multiple selections from the same event into a single bet, rather than using predefined accumulators. This allows for more flexibility and choice when it comes to results, including both race winners and more precise selections when it comes to performance. They can also be combined with other sports, meaning you can bet on multiple events in one go.
Horse racing is catching up with other sports
This type of personalized betting is already in place for other sports such as football and tennis, but it is less common among athletes. horse racing gambling. It mimics the online sports betting atmosphere of filling a digital bet slip with various bets on an event.
Odds update in real time as selections are made, reaching up to 100,000/1. Entain also confirmed plans to launch new gambling markets ahead of major horse racing festivals to provide more choice for players. the most exciting moments of the year in sports.
“The beauty of race day is the variety of results – from underdog stories to finish photos,” said Jamie Crossfield, director of sports betting at Entain UK, responsible for Ladbrokes and Coral. “Racing Bet Builder captures that excitement and gives customers more freedom to follow their instincts. It’s a smarter, more satisfying way to bet on racing.”
Racing Bet Builder is now available on all racing betting in the UK and Ireland with Coral and Ladbrokes, accessible both online and via in-store self-service betting terminals.
Featured image: Entain
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