Sports gaming company FanDuel is attempting a new type of campaign that will flip the script, launching “Play with a Plan,” which aims to empower customers to make their own informed decisions about their game.
It is part of the framework of responsible gaming, this initiative having to extend to the entire territory. company products. In a press release, they say the program was guided by behavioral research and explains how it includes existing responsible gaming tools that promote introspective decision-making and proactive gaming management, rather than restrictive messages.
This comes after the company’s responsible gaming program saw usage of the tool increase 41% year-on-year, with last year marking a milestone as it achieved the highest take-up rate in the company’s history.
What is FanDuel’s Playing with a Plan approach?
Playing with a Plan will provide practical advice that encourages players to interact with responsible gaming tools tailored to their gaming experience. These features include the “My Spending” dashboard, where users can have a detailed overview of their deposit and wagering activities over one-week, one-month and three-month periods.
“Loss Limits” are also visible, as users can set a limit on the amount of money they are willing to risk daily, weekly or monthly. Next, “Deposit Alerts” is another responsible gaming feature from the brand, allowing customers to set daily, weekly, and monthly budget settings with automated notifications.
“Just as people wear seat belts not because they expect an accident, but as a standard safety practice, game planning is becoming a universal approach to improving the way players interact with the platform, regardless of their current play style. » FanDuel said in his announcement.
The company says it’s taking a more integrated approach “than ever before” in an effort to drive awareness of these features, with a multi-channel strategy to utilize.
Featured Image: via FanDuel Play with a plan announcement
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